E-commerce refers to the buying and selling of goods and services through the internet along with the transfer of money and data to finalize these transactions. From internet marketing to smart web design to conversion tracking, Aptimized takes measured marketing to an entirely new level. With nearly half of our new business coming from existing clients, it’s easy to see why we’ve been successful – we provide amazing results, are always looking at your ROI, and vow to treat you as we would like to be treated.
Search Engine Optimization
Driving traffic to your website is important regardless. But when you operate an e-commerce website, increasing the amount of online visitors that come to your site is crucial. Search Engine Optimization, or SEO, is the most effective way to increase traffic to your e-commerce website, improve your online visibility, and grow your revenue. With E-commerce SEO, you can quickly and inexpensively get your store in front of the people who are most likely to make a purchase because they are the ones searching for your products online.
Aptimized helps you establish and navigate this growth in traffic in order to track analytics and build upon successful strategies that will result in a profit.
Web Copy Analysis
We analyze how your web copy is structured on the page, what words you use and whether or not it is written for your visitors. At the same time, we check it for grammatical errors.
SEO copywriting involves the rewriting of text already on your site as well as adding additional content to existing and/or new pages. Keywords relevant to your site are implemented in the copy.
Link building is completed to increase links from other well known sites to your website. These inbound links increase search engine rankings for specific keyword phrases you are targeting.
An integral part of Search Engine Optimization is determining what keywords and linking strategy your competitors are using. We analyze how your competitors are currently ranked for the same keywords you are targeting. If there are too many competitors for a particular keyword, it may be in your best interest to target less competitive keywords for your web pages, or use them in conjunction with the most popular ones.
We will also analyze the link popularity of your competitors to determine not only how many incoming links they have, but the type of linking strategy they employ as well as the quality of their backlinks. This competitive research is completed in order to determine what needs to be done in order to compete in your industry within the search engines.
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